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Social recruitment gathering pace

Filed under: Recruitment General — Stephanie on October 24, 2012

Job candidates are seemingly more comfortable and accessible in a social media setting because they have the ability to garner unbiased feedback regarding prospective employers from present employees on social websites. This was according to MakeMyTrip.com’s senior vice president of human resources, Purva Misra at the TimesJobs.com’s organised Boardroom Dialogue. Potential candidates of risk management jobs, business continuity vacancies and other positions may, in light of this, need to spruce up their social profiles if they wish to improve their chances of being discovered.

As revealed in a survey by TimesJobs.com, 49 per cent of employers surveyed feel that the number one benefit of recruiting using social media is the sheer potential to make contact with passive, inaccessible candidates. Almost 18 per cent of them said that using social tools would enable them to employ candidates who are tech-savvy. Filling key positions faster is also regarded as a key benefit of this form of recruitment, say 16 per cent of employers.

The survey emphasised how important is to for an organisation to have a presence online in order to attract required talent. Around 92 per cent of organisations feel that having an enhanced presence would help them to reach Gen-Y candidates – those who were teenagers around the millennium.

The survey further showed that 77 per cent of employers feel that it is difficult to verify the credentials of a candidate offered on their profiles which is a limitation of this mode of recruitment. However, using social media to reach out to talent is still upheld as a positive step towards the future of recruitment.

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