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Social media “unprofessional” say job hunters

Filed under: Recruitment General — Jonathan on July 2, 2013

Social media is being shunned by UK job seekers because they don’t believe that their online profile will be viewed seriously by employers, says a survey conducted by recruitment solutions firm Hyphen. Those looking for information risk jobs and business continuity vacancies are not likely to turn to Facebook and Twitter, according to the survey.

The poll, which surveyed 1,000 employees, found that there has been a 50 per cent reduction in professionals that use social websites for job applications since 2012. Just 4.4 per cent said they have applied for jobs on social sites this year, compared to 9.1 per cent in 2012.

Further, 23.9 per cent of professionals said that, should they apply for jobs through a social media site, they don’t think that the company they apply for would take them seriously. Only around half that number expressed the same view last year.

Hyphen Managing Director Zain Wadee said:

“Many companies have invested significantly in social media as a recruitment channel. However, it seems that many candidates are still using more traditional channels such as job boards and careers websites when it comes to making direct job applications.”

He went on to say that the development of talent-focused and recruitment channels on social websites shouldn’t be viewed as somewhere purely to provide information regarding new positions and recruitment schemes. To use social media, he said, companies should attempt to engage with people and create an affinity with the brand, adapting to their target market’s needs.

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