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Social media profile key to graduate job success

Filed under: Recruitment General — Mark on December 19, 2012

Graduates in the UK who upload reckless photos on social media websites are harming their chance of being offered an interview for jobs they have applied to by 70%.

The data was revealed by the most recent Digital Diaries research from AVG Technologies, which studied UK HR Professionals. It further discovered that 90% of employers search for social media pages of prospects to evaluate the suitability of a candidate. This gives an advantage to social media-savvy prospects of information technology jobs and other vacancies.

The latest issue includes social media profile-related answers from 230 professionals in HR from the US as well as the UK, and 4,400 people aged between 18 and 25 spread out over 11 countries.

AVG Technologies Senior Security Evangelist, Tony Anscombe, said:

“AVG’s latest research shows that the Internet, and social networks in particular, has changed the way that HR professionals approach the recruitment process. Nowadays, online content posted about, or by a candidate, has become the modern day equivalent of a first interview.

“Our research emphasises that our digital brand is potentially just as important as our CV. AVG encourages consumers to take control of their online privacy and more than ever, young adults need to proactively manage their online brand to avoid missing out on career opportunities.”

More than two thirds of professionals in HR have been influenced positively by a prospect’s online profile. As the job market is so competitive, it is a great opportunity for candidates to make themselves stand out by maintaining a professional online presence.

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