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Employers not mobile friendly enough for tech savvy applicants, according to study

Filed under: Recruitment General — Jonathan on October 16, 2013

Businesses failing to adapt to an environment that is becoming increasingly mobile could be missing out on promising job applicants, says a new study. Monster.co.uk conducted a survey of employers and jobseekers, revealing that a mere 39% of firms in the UK have a site catering for smartphone and mobile users. This is in spite of one in three of the job seekers surveyed saying they search for vacancies on a mobile device, and 48% use devices like smartphones and tablets to research prospective employers. Therefore, those seeking business continuity jobs and other vacancies may only seeing a faction of what is available.

The results reveal that a lack of mobile compatibility may convey a poor image for a brand, since 19% of those seeking jobs confirmed viewing a business negatively if they can’t apply for a vacancy on a mobile device. A number of job seekers may be missing out on prospective jobs because of a poor mobile experience.

Monster.co.uk’s marketing director, Sinead Bunting, said:

“Employers need to ensure their approach to recruitment matches their consumer marketing. This means making the application process and jobs information available across a range of devices – including mobiles, smartphones, desktops and tablets – otherwise they’ll find a new generation of job applicants will slip through the recruitment net.”

One area in which employers are becoming increasingly savvy, however, is social media. Three quarters of employers (76%) who took part in the survey said that they talk with job candidates through such platforms as Facebook and Twitter. More than one in ten job seekers in the survey (15%) said they view an employer positively if they are able to speak with staff through social media.

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